Vodafone Secure Net
Security product developed and owned by vodafone for their consumers

Client   Vodafone   |   Role   UX, Strategy, Design


Revise the Secure Net landing page to make it clearer to navigate and easier to understand what was on offer but also to get people to sign up.

Initially we ran inspiration interviews with various members of the public to gauge their knowledge and opinions on the current website. They gave us their thoughts on what the possible benefits would be from using such a product.

From this feedback we drew up some basic personas and started to nail down our key audience and develop our initial landing pages.

When putting together these pages we broke down the content into managable chunks:

Will reflect what that particular persona wants to hear

What the product does. We tried to explain this in a more real life sense rather than using tech language straight away.

The benefits of using this product

How the product actually works

After further testing we proceeded with two key audiences: Families and Individuals. We developed two new pages based on the initial designs but to cater to these two audiences alone.

We  helped the consumer understand the product a lot better by putting a lot of the scenarios where you would use the product into context and making it more human rather than overloading the user with tech language.

With some research and trial and error design you can achieve some great results!

©2020 Creative by Lisa